Start where a customer starts.

Pick up your phone and open the page a new customer would see. If you run ads for a particular service, use the destination URL listed in your ad account. Otherwise, try the link in your Google Business Profile.

Imagine a customer with a job to book. They want to know whether you cover their area, whether you offer the service, and how to reach you. Give them a direct next step.

First: tap the call button.

Can you find it without hunting through the footer? Tap it and check that the dialer shows the right business number. A phone number printed on a page is useful; a working, easy-to-find call button makes the next step simpler.

If the number is wrong or nothing opens, write down the page and ask the person who maintains your site to fix it. Then repeat the check on your phone. If you want to test where a call routes, arrange it with your team first.

Second: check the whole inquiry path.

  1. Fill out your form using your own contact details and label the message “TEST — please ignore.”
  2. Check the website confirmation and the inbox that should receive the message, including spam.
  3. Confirm that someone owns the reply. Mark the inquiry as a test in your lead records and advertising reports.

If the website says “sent” but the message has not arrived, keep investigating. The destination address, spam folder, form service or email routing may need attention. Record what you observed so the person fixing it can reproduce the problem.

A working button helps someone start a call. A delivered inquiry gives your team something to answer.

These checks do not tell you whether your ads reach the right people or whether your offer is convincing. They establish something more basic: a customer who wants to contact you has a working path to do it.

Use the full five-minute checklist to check your service area, destination page and missed-call follow-up too. It is free to read and print.

Written by Margian for local business owners.